| The dissertation studies the Dinghu Mingxuan real estate project. The real estate islocated in Dinghu, Zhaoqing, belonging to GXHF Real Estate Development Co., Ltd.According to relative theories and the requirements of business proposals, the dissertationpresents comparatively accurate assessments about the planning, construction and the socialeconomic benefit of the project. It also evaluates the feasibility of the project and provides theinvestors detailed information on the project, which thus increases their confidence towardsthis project. The main contents are as followed:Zhaoqing GXHF Real Estate Development Co., Ltd is responsible for theimplementation of the real estate project. GXHF Real Estate Development Co., Ltd consistsof three shareholding companies-Guangdong Foreign Trade Real Estate Development Co.,Ltd., Nanning Quancheng Huihuang Real Estate Development Co. Ltd., and Guangzhou HeLi Ding Properties Limited. These three companies are supposed to bear corresponding rightsand obligations based on their proportion of capital invested in the joint venture.The project lots are bought on the market by auction at the end of2009. It is the key tothe future development of the company, and has even greater meaning for the shareholdingcompanies, especially for Guangdong Foreign Trade Real Estate Development Co., Ltd.,which entered the real estate development industry for the first time. The dissertation showsthe feasibility of the project by considering the influence of the adjustment of marketregulation on real estate, the status quo of real estate market in Zhaoqing City, and making adeep analysis on the policy, the environment and the implementation plan. Theimplementation of Dinghu Mingxuan project is in line with national policy, meets the needsof development and planning of Zhaoqing City, and also serves the interests of theshareholders. Therefore, the project gets great support from the government and theshareholders.By referring to the relative theory on real estate market positioning and a deepinvestigation and analysis of the market in Zhaoqing, the dissertation analyzes the marketdemand and market positioning of the project, then presents marketing strategies andpromotion programs that suits the characteristics of Zhaoqing City through using Porter’sCompetitive Strategy Theory, SWOT analysis.The dissertation analyzes the economic benefit of the project by referring to relatedfinancial index. It takes five years to accomplish this project. The sales price is in line withthe current price of its surrounding real estate. Its total investment will be RMB1.5billion. Its sales revenue is RMB2,585,972,000, containing a net profit of800,233,000RMB. In this case,the project is proved practicable in respect of comparatively high economic benefit. Inaddition, the project, to some extent, has also improved the local living condition, since thatthe project provides residence with junior condition for the local people. |
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