The Research On Cigarette Market Order Fulfillment Rate Promotion Strategy Of Hengyang Tobacco In Remote Areas

Current customer order fulfillment Hengyang tobacco is not high,especially in remote areas,lack of customer order fulfillment caused bad consequences,such as: dynamic information market supply and demand do not get a timely response to the manufacturer & seasonal sales market characteristics can not be fully realized,client managers do not collect the actual needs of customers,not accepted market brands are still flooded the market,the public liked best-selling brand in short supply and so on.Based on the above background,this paper studies the optimization of order fulfillment rate improvement in cigarette market in remote areas of Hengyang Tobacco Company.Secondly,the paper analyzes the present situation and problems of the order satisfaction rate of the cigarette market in Hengyang Tobacco Company,and finds that the order satisfaction rate of customers in the remote area of Hengyang is generally low,and the order is To meet the low rate of the brand is m ainly concentrated in the following 10 yuan cigarette brand,especially in the following 5 yuan cigarette brand orders to meet the low rate.Again,the order to meet the rate of order is not high,mainly for information transmission,supply problems,customer awareness,first-line service staff awareness of several issues.Then,the design of Hengyang City Tobacco Company in remote areas of the cigarette market to meet the order to improve the rate of optimization program.Hengyang City Tobacco Company cigarette market order to meet the rate of improvement mainly from several aspects to start,one retail customer rating system,in the past to take a double indicator,the customer sales and structure as a specific division criteria.Second,in accordance with the total supply of goods management,close contact with the customer's actual sales situation,audit and confirm the maximum supply of customer supply,to strengthen its total management,The supply is gradually transformed into resources,to take a measure of a set of measures;in terms of detailed delivery strategy,according to the quantitative indicators,the supply of goods into new sources of goods,high-priced sources,tight supply and source of goods;and then a variety of sources of intelligence The specific attributes and the actual needs of customers,to carry out the corresponding work,but also the price category,regional,customer level,customer needs and other major factors into account,so as to improve the supply of goods.Three is to in crease the efficiency of information transmission;four is to establish the correct concept of retail customers.And finally put forward the corresponding safeguard measures.Based on the Hengyang tobacco order fulfillment expand research and evaluation,we analyze the Hengyang tobacco retail customers in order to meet the rate of problems and thus propose corresponding countermeasures,hoping to Hengyang tobacco companies to improve order fulfillment rates,and thus to to achieve the level of work provided theoretical guidance.