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Study On Supply System Of Order CD Tobacco Companies

Posted on:2015-03-01Degree:MasterType:Thesis
Country:ChinaCandidate:C FengFull Text:PDF
GTID:2309330434952962Subject:MPA
Abstract/Summary:PDF Full Text Request
CD tobacco experienced a rapid development in recent years, the increasing scale of enterprise, has developed into the current under the jurisdiction of the16branch, the annual sales income of about6000000000, more than1500employees of large enterprises, the traditional marketing methods have been unable to meet the needs of enterprise development, the urgent need to import new modern scientific management tools, to provide important guarantee sustained, stable, healthy development for enterprises to achieve.The order as the world development trend of marketing, its core idea is "on-demand supply". Through the "organize goods by orders, demand plan, according to the price adjustment policy" and "market" pattern, sustainable development of tobacco industry will be effectively guaranteed. The order has business operational, data acquisition, use cases, more than the application experience and other advantages, is very suitable for the special industry, tobacco, predictably, the tobacco industry to promote order delivery is the best choice for cigarette marketing, is the objective request to cope with the market reform, enhance the competitive strength of the CD tobacco.We analyzed the present situation of marketing for CD tobacco companies, the causes of the main problems and its facing problems were comprehensively, discuss the importance, in order delivery CD tobacco companies into the necessity and feasibility of. And the construction of the order process system suitable for CD tobacco, including structure, process, system, project etc.. Proved by the use of the new model, can improve the management level, to adapt to market demand, to maintain the sustained and healthy development of the target enterprise. Has the certain reference value to the provinces of tobacco commercial enterprises and other large state-owned enterprises.
Keywords/Search Tags:tobacco, marketing, market order
PDF Full Text Request
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