Guangxi JJR Company Marketing Strategy Research-based On STP Theoretical

In February 2015,xi jinping hosted the 9th meeting of central finance leading group(stressed that must use system thinking as a whole the whole process of water treatment,and distinguish between primary and secondary,causal relationship,the current is the key links in water-saving,from conception,consciousness,measures and so on various aspects to put water in a priority.General secretary xi put water conservation at the top of the water treatment work,which embodies the central water saving will.Water-saving irrigation is an important development direction of modern agriculture,is the traditional agricultural mechanization and the development of the intelligent facilities,with the computer software system,the network as the platform,through wired or wireless network to remote control and complete the agricultural irrigation equipment,the mechanization of agriculture activities,network.Guangxi JJR company came into being.Since its establishment,the company has focused on the r&d,integration and service of intelligent water and fertilizer integration technology.Company independent research and development of "intelligent integrated water management system",as the national large-scale farmers,agricultural investment enterprises and large state-owned enterprises under the agricultural subsidiary customers with cucumber in irrigation system such as design,construction,technology promotion,consulting services,as well as cucumber in the sale of goods.Due to the domestic industry technology starts late,and restricted to the system of the industry standard is not perfect enough,agricultural technology talent shortage,such as adverse factors,so as to make the industry most enterprises is still in low-end equipment and technology to provide stage.The domestic agricultural planting market is still dominated by individual farmers,with limited area of farmland.Although the state strongly support the development of rural construction for many years,but because of incomplete management system,the support of the country are not fully implemented,industry market consumption group's economic strength is insufficient,so as to affect the market demand.The industry standard system is not perfect.It makes some enterprises easy to drill down in the process of project undertaking and destroy the good competition order.In the market,on the other hand,part of the customers' insufficient understanding of the industry technology situation and by low price temptation,as low quality of products equipment in use process effect is not obvious,and ultimately industry market credibility,which affect the promotion of the market.In addition,guangxi JJR company has a small business scale and a single financing channel,and its development faces its own problems.Based on STP theory marketing strategy,this paper conducts research on JJR company in guangxi and puts forward useful Suggestions.