Research On "M-Zone" Marketing Strategy For Gansu Mobile Communication Co., Ltd

As a brand created for young customers of China Mobile Group,"M-ZONE"has shaped good brand image in targeted customers for its popular brand spokesman and promotion activities on campus. To create a successful brand needs proper segmentation and position, with good marketing combination to extent brand to targeted customers successfully. Based on marketing segmentation, target, position, product, price, place, promotion, this study took"M-ZONE"of Gansu Mobile Communication Co., Ltd as an example and probed marketing strategies for"M-ZONE".The study reviewed the development of marketing theories, collected and list theories of marketing STP and marketing combination of 4P, then based on external environment of marketing competition, the study analyzed the actualities and problems for Gansu mobile"M-ZONE". Among which the actual situation analysis encloses through marketing concept, process and staff; problems analysis encloses through product, price, place, promotion. Then, the study analyzed the strength, weakness, opportunity and threatens for"M-ZONE"development to support the marketing strategy. Based on understanding of the total situation of"M-ZONE"marketing in Gansu, the study put forward marketing strategies, included target customers, product strategy, price strategy, place strategy, promotion strategy, and advised on marketing strategy management.The study defined the main market and target customers for"M-ZONE"of Gansu Mobile, and put forward marketing tactics and advices, which have some reference value to improve marketing level for"M-ZONE"of Gansu Mobile in future.