Equity Investment Case Analysis Of Ping An Insurance Group

In recent years,China's insurance industry has developed rapidly,and by the end of 2016,the total assets of insurance have exceeded 15 trillion.With the gradual relaxation of the supervision over the use of insurance funds over the years,the application of insurance funds has gradually diversified.Through diversified investment methods,insurance institutions increase the efficiency of the use of insurance funds and improve the profitability of the company.From the European and American developed countries investment of insurance funds,insurance funds with investment sources of long term,stable and the characteristic of the large amount of funds,has been the important institutional investors in equity market.Since 2006,the China insurance regulatory commission has issued a series of policies to relax the equity investment of insurance institutions and encouraged insurance institutions to participate in equity investment.At the same time,our country's equity market matures gradually along with the perfection of financial system in China,the exit channels increase,IPO audit accelerate good news all herald the equity markets such as bright prospect;And insurance companies to set up asset management companies or set up asset management department responsible for the investment of insurance funds,as a result of professional fund management institution has a more perfect management system,more normative capital operation pattern and sound risk control system,this brought insurance funds into the equity market technical support.As a result,more and more insurance companies are participating in equity investment.This paper chooses Ping An insurance group,which develops better in the field of equity investment,as the object of this article.Ping an insurance group,founded in 1988,development has become a market capitalisation of more than 1 trillion comprehensive financial group,in the process of its business,by investing in expanding group business scope and assets,and equity investment is more commonly used a ping an insurance group.This paper hope through the case of equity investments,Ping An insurance group,to analyze its effect brought by the equity investment,and analysis the problems in equity investment safe and provide a reference for ping an to improve its equity investment model,also for otherinsurance companies to provide reference in terms of equity investment.The research content of this paper is divided into six parts.The first part is the introduction,which mainly introduces the research background,significance,content,research methods and innovation points of the article.The second part mainly introduces the overall situation of Ping An insurance group and analyzes the motives of Ping An insurance group's participation in equity investment.The third part mainly introduces the two successful equity investment cases of Ping An insurance group,and analyzes the effect of investment.The fourth part analyzes the reasons for the failure of the investment by analyzing the two failed equity investment cases of Ping An insurance group.The fifth part concludes that Ping An insurance group is worthy of reference from other insurance companies in equity investment and the existing problems in equity investment.The sixth part is the summary of this article.