Research On The Performance Of Ping An's Acquisition Of Auto House

With the development of global economic integration and financial liberalization,the competition of financial and insurance enterprises is increasingly fierce.In order to comply with the development trend of the times and enhance the comprehensive ability of enterprises,M & A has become an important choice to enhance the competitiveness of financial and insurance enterprises.Due to the problems of single business and lack of business model in the development of China's financial and insurance enterprises,it is very common for financial and insurance enterprises to carry out mixed M & A in order to realize diversified operation.As the automobile insurance business plays an important role in the insurance enterprises,there are more and more activities for insurance enterprises to merge the automobile service industry,including the M & A of insurance enterprises Automobile website,at present,the sales growth of China's automobile industry is weak,and the derivative businesses such as automobile leasing,automobile insurance,loan and car purchase are facing great challenges.If the automobile Internet platform wants to successfully transform in this context,it needs to improve the quality of automobile related services,improve its own financial reserve force,and such a vision can be realized through M & A.After the merger and acquisition of automobile Internet platform,financial insurance enterprises,supported by their own strong financial reserve force,use the big data platform of automobile website to realize cross sales of their automobile related products,expand their business scope,and then improve the value and comprehensive performance of enterprises.Therefore,it is of great significance to study the mixed M & A of financial and insurance enterprises.This paper first describes the background,purpose and significance of the case study,and summarizes the past theoretical research by literature analysis.Secondly,the paper selects the representative financial and insurance enterprise Ping An as the research object,analyzes the motivation and process of the merger and acquisition of car house of Ping An by case study method,evaluates the merger and acquisition performance,evaluates the short-term market performance of the merger and acquisition by event study method,and finds that the merger and acquisition of car house has a small positive impact on Ping An The financial index method is used to evaluate the financial performance after M & A.through the changes of the financial performance evaluation indexes of Ping An before and after M & A,it isfound that M & A has a positive impact on the profitability and growth ability indexes of Ping An,indicating that the activity of M & A automobile home is conducive to the improvement of Ping An's performance and is a successful M & A;the non-financial index method is used to evaluate the financial performance of Ping An after M & A Non financial performance evaluation,non-financial index method from four perspectives,respectively,from the perspective of strategic objectives,automotive financial services upgrading perspective,market share perspective,scientific research and innovation perspective,to explore the positive impact of synergy after the merger and acquisition,after analysis,it is found that China Ping An's non-financial indicators have also been improved to a certain extent.Finally,through the summary of the case experience,we get the conclusion and enlightenment.Through the study of M & A cases,this paper hopes to further enrich the relevant theories of mixed M & A in the financial and insurance industry,which can be used for reference in controlling M & A risks,realizing cross sales of financial products,and improving strategic integration in the financial and insurance industry.It also hopes to improve the quality of automobile service and optimize automobile financial services for enterprises providing automobile related services For reference.