Research On The Development Strategic Of Traffic Safety Standardization Business In ANBIAO

ANBIAO Co.Ltd is committed to researching on the safety standardization and related areas,mainly providing consulting services and information technology support about safety standardization in many industries to the customers.With the development of society,the requirements of traffic safety is booming,transportation industry is commanded to optimize and reform safety management mode as well as improve the quality and efficiency.Nowadays,the pressure of traffic safety issue is not reduced which get a lot of public concerns.To solve the problem of transport safety is imminent.In order to develop new business and realize the sustainable development of the company,ANBIAO Co.Ltd decided to provide services to enterprises of transportation industry which had never got in before.Now,ANBIAO Co.Ltd has established cooperation with some transportation enterprises in Fujian and Jilin provinces,providing traffic safety standardization consulting services,assisting in the construction of the Transportation Safety system.Most of the human and other resources are devoted in this new business makes it vital important to ANBIAO Co.Ltd.It needs to do scientific analysis and research,combined with the real situation,to put forward a practical and feasible development strategy to decide which way is more appropriate to ANBIAO,steady forward,increase its own advantages and maintain current customer or eager to enter some new markets.With reading a large number of strategic management and transportation safety related literatures and classic cases,along with considering current situation,a compatible strategic plan comes up,based on multiple theoretical analysis.First of all,existing problems and causes of traffic safety standardization business unit can be found based on the backgrounds of the society and ANBIAO Co.Ltd.Then PEST analysis model is used to analyze the influence of political,economic,social and technical factors on the Traffic safety standardization.Porter's five-force model is used to analyze five external competitive environment,the advantages and disadvantages of main existing competitors,the power of potential competitors,the influence of potential alternatives,the bargaining power of suppliers and purchasers.Value chain theory is used to analyze the internal factors such as the main activities and supplementary activities of the traffic safety standardization.Through the above analysis,this paper summarizes the internal key factors,strengths and weaknesses,external key factors,opportunities and threats,then put these factors into the SWOT matrix.Thus four basic development strategies are carried out by the matrix.QSPM matrix is used to estimate three classic development strategies quantitatively combined with the real situation,a suitable and effective business development strategy is developed.At the same time,compatible corporate culture,human resources management and relevant information system should be established to ensure the successful implementation of the strategy so that to achieve sustainable development of ANBIAO Co.Ltd.