Research Of The Construction Project Management For Qingdao Chengyang Faw Volkswagen 4S Store

With the gradual improvement of people’s living standard,car ownership continues to increase and the rapid growth of the car market.The major auto makers have competed in the Chinese market.The constructions of marketing network quickly.The number of automotive 4S shop construction grows rapidly.As a specific place for branded car sales and maintenance,auto brand 4S shop,in addition to its basic functions,is also used by car manufacturers as a specific channel for brand display and consumer brand awareness and satisfaction.Therefore,all automobile manufacturers,especially high-end brand manufacturers on the car 4S shop building requirements are continuously improved.As a construction project,the construction scale of auto brand 4S stores generally ranges from several thousands to tens of thousands of square meters.Although the project is small in size but fully functional.It covers almost all specialized fields of commercial and real estate projects and has many participants in the project implementation.Every 4S shop manufacturers have higher requirements to the building of 4S shop.How to apply the project management knowledge from project preparation to project acceptance stage makes it very important to realize the project cost goal,progress goal and quality goal.In this thesis,the construction project of Qingdao FAW Volkswagen brand 4S shop is taken as the research object.Through the research direction and FAW Volkswagen brand 4S shop construction practice combined with the public brand 4S shop construction as a case,the focus on the project management application of car brand 4S shop construction process.This thesis consists of five parts: the introduction,project management theory and 4S shop development history,FAW-Volkswagen Qingdao Chengyang 4S store master plan,FAW-Volkswagen Chengyang 4S store project implementation plan,Qingdao FAW-Volkswagen brand 4S shop projectthe implementation content of Qingdao FAW-Volkswagen brand 4S shop construction project and Qingdao FAW-Volkswagen brand 4S shop project construction conclusion.It mainly takes the construction of Qingdao FAW-Volkswagen brand 4S shop as the research object.Through the actual situation of 4S shop construction research phase,preparatory period,construction period,completion acceptance period,this thesis using the scientific theory of project management to explore the project management in the 4S shop construction Application,and how to optimize 4S shop construction and management of the various processes so that make the car brand 4S shop construction goals successfully reached.Through the application of project management theory to promote the car brand 4S shop construction project in the progress,quality,cost control to achieve the project objectives...