Marketing And Sales System Improvement Study For Heavy Industry Equipment Of The Company H

As an important part of enterprise marketing management and marketing activities,the marketing system is closely connected to the healthy and sustainable development of enterprises.With the development of global industrialization process,enterprises are facing great opportunities and challenges,and more and more pressure of competition and transformation at the same time.The greater the ability to build a effective marketing system,making enterprises i face fierce competition can survive,and with successful marketing activities to promote the rapid development of enterprises to enhance brand building ability.To establish a complete marketing system,the company requires enough marketing theories,the system to build a series of theoretical basis for the guidelines,combined with the actual product and industry characteristics,theoretical and practical combination,some system construction methods,and finding a new entry point to improve.This paper mainly focuses on the manufacturing industry,and chooses the heavy industrial equipment marketing system of Han’s laser to analyze and study the existing problems in the marketing system.The author advised to improve the program in the aspects of product pricing,customer relationship management,marketing idea,industry channel,brand Construction,business process,service concept and marketing model,to make the marketing strategy more match with the characteristics of the industrial era,and enhance the company’s marketing competitiveness.