Research On The Marketing Strategy Of R Company's Preprocessing Equipment

R company's pre-treatment equipment is a food and beverage machinery production equipment,which is a typical industrial products.For the marketing of modern industrial products,the theoretical circle would assign it to industrial marketing.However,throughout the domestic industrial products market,especially in the food and beverage machinery area,whether it is marketing idea and marketing management have not yet build a complete industrial marketing theory and management system.The lack of guidance of market theory and practice,local food and beverage machinery and equipment industry face to a huge bottleneck.So,it is necessary for us to draft a set of accord with national conditions and characteristics of the pretreatment equipment marketing.This reference to learning a large number of domestic and foreign related industry marketing theory and industrial product marketing theory,reference and study of these theories is not for the purpose of just stating the theory itself,but in order to use the marketing theory of R company and takes the R company as the pretreatment equipment on behalf of the manufacturers to develop a set of practical marketing strategy.In order to facilitate the application and development of follow-up marketing theory analysis tools,this paper will briefly introduce the R company's pre-processing equipment products and the industry's current marketing model and the shortcomings of this model.These problems are the problems that need to be analyzed and optimized through marketing theory.Subsequently,this article will be through a series of specific marketing analysis tools will be based on R company for the pretreatment equipment industry specific analysis,such as PEST analysis,competitor analysis,SWOT analysis.Through a series of macro and micro analysis,we can get the R company's marketing strategy and the existing problems.Besides the analysis of the external environment of R company,the next will be through the STP theory and 4P theory and makes a thorough analysis and positioning of the R company,and find out the real development of R company from marketing strategy.At this time,only to achieve the ultimate goal of this article.Of course,some of the best strategies cannot just stay on paper or understanding.They should carry out a good.This needs the corresponding organization and the system safeguard.In any case,R company as the representative of the former processing equipment provider is a microcosm of China's manufacturing industry.We also hope that the R company as the representative of the manufacturers can contribute to the development of China's national industry should have its own strength.