Research On Marketing Optimization Of Hydroponic Vegetable Equipment For MJ Company

MJ Company is one of the explorers of hydroponic vegetable cultivation industry in China.It was established in 2013 with a registered capital of 11.36 million RMB.The company is located in Zhengzhou City,Henan Province,and is in the leading position in the research and development of agricultural machinery and equipment,technology dissemination and patent contribution.At present,the business line is mainly centered on "Oxygen Vegetable Source" series of household hydroponic vegetable planters,including supporting vegetable services,maintenance services and so on.This project takes the indoor vegetable cultivation as the core,and realizes the indoor cultivation of green and healthy vegetables by means of NFT nutrient liquid film and other technical means.This product has a strong industry foresight,and successfully grasps the current trend of people's concern about food health and consumption upgrading.In this paper,the marketing strategy of hydroponics vegetable equipment of MJ company is optimized.Through the investigation of industry background,the grasp of industry technology,the summary of marketing status quo,and the analysis of crux problems,a set of scientific and practical marketing optimization scheme is sorted out.Firstly,the background analysis reveals the advantages of hydroponic vegetable technology and its significance to the unit,agricultural hydroponic industry,consumer interests and government decision-making.Secondly,in the macro direction,through PEST analysis method,MJ company is analyzed in four dimensions: policy,economy,society and technology;in the industry level,it uses Porter's Five Forces Model to explore the industry environment in which the company exists.Through the analysis of external environment,MJ company's marketing strategy optimization is more precise and transparent from a macro perspective.Then there are the existing marketing strategies and problems of MJ's hydroponic vegetable equipment.The company's current marketing strategies from online to offline are sorted out in detail to find out the key path.Summarize and summarize all kinds of problems reflected in marketing activities,deeply analyze the process of producing problems,and find outthe ultimate incentives.The next step is to analyze consumer behavior through consumer behavior research and find out the appropriate consumer market groups.Finally,combined with the previous summary,it gives detailed targeted marketing strategy optimization in product,price,channel,promotion,personnel,visible display,process management,in order to improve the company's market competitiveness.In this paper,we innovatively use professional business statistics such as questionnaires and field interviews,and make systematic analysis with the help of marketing 7P theory and Porter's Five Forces Model in modern enterprise management.Combining the MBA management theory with the actual business situation,considering more from the perspective of consumers,we can study and sort out feasible marketing optimization strategies.