Research On The Internet&Telemarketing Strategy Of SDTC Auto 4S Shop

China has a huge auto consumption market,the number of automobile in the world is the first,and the automobile market is large.From the beginning of the 1980s,major automobile brands have entered the Chinese market.In recent years,large numbers of independent brands appear.China’s auto sales model development also showed a diversified trend.At present,the automobile manufacturers authorized franchise automobile stores(hereinafter referred to as "automobile 4S shop")is China’s current mainstream automobile sales model.With the rapid development of the Internet,the Internet is affecting and changing the mode of automobile sales,which brings great impact on the automobile industry,resulting in the survival of the traditional automobile 4S shop is more difficult.Once as the most important model of the automobile 4S shop is being hit.Therefore,it is necessary and urgent to study and explore the marketing model of automobile 4S shop,and then to put forward some suggestions and countermeasures for the innovation of the marketing mode of automobile 4S shop.Faced with the impact of the Internet,for large automobile dealer group,they can play the advantages of the scope of the economy.The group as a unit of operation,positive transformation in the direction of the Internet,and then radiate automobile 4S shop.However,for small and medium-sized automobile dealer groups and individual automobile 4S shop,how to face the impact of the Internet,in the wave of the Internet to survive,it is particularly difficult.This article on the SDTC automobile 4S shop analysis,through the finishing of field performance and key indicators of the store reached,analysis SDTC automobile 4S shop Internet&telemarketing work carried out.Combined with service marketing theory,this paper discusses SDTC automobile 4S shop Internet&telemarketing,establishes of a Internet&telemarketing viable solution suitable for SDTC automobile 4S shop.Internet&telemarketing is an important work for major automobile factory and the automobile 4S shop,putting a huge human and material resources This article hopes to offer some valuable suggestions for the Internet&telephone marketing of SDTC automobile 4S shop,trying to bring reference value for SDTC automobile 4S shop operators and other automobile sales and service enterprises.Based on the existing literature of service marketing and the research results of strategic management and cost management,this paper analyzes the status of SDTC automobile 4S shop Internet&telemarketing,combs the domestic automobile marketing mode,brings changes and development opportunities,and analysis SDTC automobile 4S shop in the face of the current problems,to find deficiencies in SDTC automobile 4S shop in the Internet&telephone marketing work.First of all,this paper uses the SWOT analysis,focusing on the SDTC automobile 4S shop’s current internal and external environmental factors,clarified the current strengths,weaknesses,opportunities and threats.Secondly,this paper summarizes the shortcomings of Internet telemarketing,analyzes the shortcomings,and finds out how to improve the Internet telemarketing strategy based on the problems.Again,the full use of 4Ps,7Ps service marketing theory to develop Internet&telemarketing strategy.The paper concludes with the following conclusions.The original marketing model is no longer suitable for SDTC automobile 4S shop development needs.In the face of consumer desire to buy lower and competing products upgrading,SDTC automobile 4S shop must change and innovation of marketing mode,widely use the Internet platform in the marketing,use the network media,meet the diverse needs of customers,reflect the service value.