A Brand Yinchuan 4S Auto Shop Network Marketing Operational Research

Along with the network technology development,the Internet has become a new field of marketing,as a new channel of business and consumer communication,a large number of enterprises have already realized the importance of the network,have carried out a variety of marketing activities.Network marketing is a new marketing mode,it is a subversion of the traditional marketing methods,the special network marketing and traditional marketing tools are not the same way,and the diversification of marketing tools,but also makes the whole marketing full of vitality.Take the car marketing,whether it is a car,or related parts,must have to enter the automotive market,through its unique marketing mode of delivery to the hands of consumers,with the development of network,information exchange and contact between people becomes more and more frequent and convenient,also in the development of network marketing more and more mature,the automobile network marketing,has been gradually to a certain size,and will become one of the most important marketing mode of the century.The Internet is changing the behavior of consumers and behavior characteristics of the purchase,many consumers in the purchase of the car,has become a model from the traditional field search into the store to understand the network search.Prior to the purchase,these consumers first search through the network,all the information on such vehicles are concentrated together,by comparing the evaluation of other consumers,and ultimately the purchase intention.In the purchase of cars,consumers through micro-blog,forum,community and other network tools to buy their own cars and use the experience of the public,these contents will be under the influence of a potential consumer.So,to carry out large-scale automobile network marketing,will not only greatly reduce the cost of automobile marketing channels,but also can make products to reduce the cost,and reduce inventory,improve the entire automotive industry production and sales efficiency.In this article,the author is now engaged in the industry as the background,combining the theory study and practice of the MBA programme,through the retrospect and review of the network marketing theory and method,combined with A brand automobile 4 s shop in Yinchuan marketing present situation,analyzes its network marketing environment and combining the problems put forward the proposal,eventually improve the sales of A brand automobile 4 s shop in Yinchuan and brand awareness.