Research On The Application Of Precision Marketing Based On Big Data

The Internet-based big data industry has developed rapidly in the world.In recent years,China has also attached great importance to the big data industry,especially the role of big data in reshaping the value of traditional industries and improving the efficiency of resource utilization in the industry.Real estate is an important pillar industry for China’s economic development.Although the pace of urbanization has slowed,but with the increase of disposable income of residents,the consumption structure has been upgraded,and the demand for living quality has been continuously released.The development of the real estate industry will be extensive and high.The era of profit turned to an era of refined management and intensive development.Big data in the real estate industry can promote the integration of the industrial chain and has the practical significance of high efficiency and income increase.Therefore,this paper takes A real estate company as an example to study the company’s big data precision marketing application method,in order to demonstrate that A company has practical value of implementing big data precision marketing,and proves that the research and practice of big data precision marketing framework model has Positive results provide reference for real estate companies.Firstly,it builds relevant theoretical foundations such as big data,precision marketing,real estate big data precision marketing,and 4C marketing theory,providing theoretical support for follow-up research.Second,collect and summarize the basic information of A company in marketing and data management,combine the actual situation of the project,use the 4C marketing theory of customer,cost,convenience and communication analysis of the four aspects,the main problems are: customer lack of quantitative analysis,marketing Cost-effective management and control are difficult,it is difficult to monitor the effectiveness of marketing and conversion,lack of channels to understand customer needs,etc.,and from the A company data collection,analysis and application are summarized.Again,combined with A corporate marketing strategy,put forward the theory of big data precision marketing framework,interpret each content and process of the theoretical framework,focus on the analysis of the key issues in the implementation process;through the W project test operation,the use of theoretical framework for accurate marketing data collection And delivery drills,the data collected show that big data precision marketing applications have a significant effect on the formulation and execution of delivery strategies.Finally,in order to ensure that A companies can put into operation the big data precision marketing framework as soon as possible,a phased implementation strategy and related measures to ensure implementation are proposed.