Optimization Research On Marketing Strategy Of Liming Heavy Industry Science And Technology Co., Ltd.

Mining machinery manufacturing industry is the foundation of the national independent industrial system,including crushing machinery is an important symbol of measuring mining machinery power,crusher industry rapid development in the first 20 years,more and more enterprises to join the broken machinery industry,along with the market competition intensifies,the international financial crisis,domestic serious excess capacity,crushing machinery demand fell sharply,facing the complex economic situation at home and abroad,how to spend the bottleneck period and continue to grow stronger,enhance the competitiveness of the enterprises,and ensure that the market share,in the research of crushing machinery manufacturers have made many important problems.Henan liming heavy industry science and technology co.,Ltd.is a company specializing in the production of broken flour and related auxiliary equipment manufacturers,enterprises has experienced a start-up period,early stage of development,rapid development,during the importance of the marketing,enterprise scale is expanding fast,high market share in the industry,in the complex environment and the fierce market competition situation in heavy industry there is a decrease in the domestic market sales are also signs of the Liming,return on sales year after year,at the same time the company organization,the management difficulty is big,complex process,and some historic problems,as the industry market competition main body,power,competition,its market share,how to maintain and to continue to grow is urgently needed to solve the problem and research.Based on Liming heavy industry as the research object,this paper based on the present situation of market,using the theory of PEST,porter five model fully analyzing the internal and external environment and the marketing of the Liming heavy industry,based on 4 p theory analyze the Liming heavy domestic marketing strategy and put forward the problems,such as lack of flexibility,the marketing channels to expand the product strategy,price,promotion strategy to improve the lack of competitiveness,to systematic integration and analysis of these problems,form a complete set of marketing strategies,and provide some Suggestions for the sustainable development of Liming heavy industry,makes the enterprise has a stronger market competitiveness and create more good economic benefits for the enterprise.Liming heavy industry is the industry representative enterprise,the existing problems in marketing is also a lot of other enterprises,in this paper,some Suggestions of countermeasures can hope for the enterprise and other enterprises in the crushing machinery industry marketing to provide some ideas and reference.