G Steel Trade Company Marketing Strategy Research

In the rapid development of science and technology and productivity under the policy of structural adjustment,to steel production and trade enterprises face more and more fierce market competition,development opportunities and competitive pressure.In order to better adapt to a new round of development opportunities and challenges under the new normal,complete marketing strategy and close to the market marketing mode is the enterprise marketing goal.Research under the new competition environment and steel trade enterprise marketing mode innovation this problem has certain application value.In this paper,on the basis of summarizing the theory of marketing,of G steel trade company marketing present situation,existing problems and its reason has carried on the theory discussion;Using professional knowledge to analysis the marketing environment of G steel trade company;According to G steel trade company facing the marketing environment,the existing problems and reasons,put forward the marketing strategy of optimization Suggestions;Finally,put forward the marketing strategy implementation safeguard measures and the conclusion of the whole thesis.