Guangzhou Huadu Wing Stainless Steel Profiles, Marketing Strategy Optimization

The Winner Stainless Steel Tube Co. LTD is a medium small scaled private enterprise who is main to produce the stainless steel tube. Along with more than ten years since the company's establishment, the scale continuously of extension, and the quantity of produce and sale continuously of increment, the primary marketing strategy has already no longer adapted to need, the company urgently needs to adjust and optimize the primary marketing strategy, and make a set of effective marketing scheme of long-term development, the marketing scheme must act according to actual circumstances of Winner.This text carries on a research from three respects: First, it made SWOT of analysis of the main competitive factor of Winner from the internal and external of the company. It made the analysis of the "five power" of market, and the analysis of Winner, then according the result to diagnose the Winner's marketing strategy; secondly, analyzed the status quo of market's requirement, forecasted and analyzed the output of the stainless steel tube during the coming ten years, and made the segmentation and the object market positioning of the stainless steel tube; third, made the adjusting and optimization marketing strategy of Winner. It made the idiographic adjusting and optimization marketing strategy from the three areas which is the coast and central market, the western market and the oversea market, pertinence made the marketing strategy of channel which is based upon the coast and central market, made the marketing strategy of affair which is based upon the western market, and made the marketing strategy of network which is based upon the oversea market, at the same time it put forward the notice which is in the process of carry out of those marketing strategies.