Study On Internet Finance Strategy Of Bank Of Tianjin

Internet finance is a new field of traditional financial industry and the Internet combined with the spirit,because of China's national conditions and the development of Internet finance and Internet finance focus abroad,resulting in a greater impact on China's banks.Tianjin bank as a city commercial bank,the foundation is weak,how to develop strategies according to their own situation to deal with the impact of Internet finance is the purpose of this study.Firstly,the classic mode of Internet finance is to be described,both with the current development trend,which leads to the development and its influence of the Internet finance by professors,especially the influence of the emergence and development of Internet finance on the domestic banks.The analysis becomes the theoretical basis and prerequisite for that the Bank of Tianjin could challenge Internet financial.Then a detailed description and analysis of the Bank of Tianjin has proposed to deal with the Internet banking initiative,put forward the strategic objective of the Bank of Tianjin through the analysis of background,the Bank of Tianjin Internet financial strategy and large state-owned commercial banks-ICBC were compared,put forward Tianjin banks need to formulate strategy,not blindly follow the trend,to develop more suitable for their own the strategy,and analyze the advantages and the Bank of Tianjin in the whole financial market weaknesses,threats and opportunities,thus put forward the problems to be solved and the Bank of Tianjin strategic advice from the Bank of Tianjin's advantages,face their own weaknesses,weaknesses,fully seize the opportunity to make the Bank of Tianjin has characteristics of Internet financial strategy.After this study,first,the Internet finance market and the development of the financial market and the development of Tianjin,Tianjin bank to provide the basis for the development of Internet finance strategy;Two is the summary of the Bank of Tianjin,the implementation of all the Internet finance initiatives and a comparative analysis,so as to more clearly the characteristics of the Bank of Tianjin and the need to solve the problem;Three is to address the issue of the future needs of the Bank of Tianjin in the future,and put forward strategic initiatives to become the future of the Bank of Tianjin in the Internet based financial market growth.