Study On Transformation And Development Strategy Of China’s Commercial Banks Under The Impact Of The Internet Finance

Over the past few decades, commercial bank has been a leader in the financial sector because of its abundant funds, sound management mode, quality services, good reputation. However, with the rapid development of economy, cloud computing, big data, search engines and other modern network technology is widely used, third-party payment, p2 p net loan, crowdfunding, Internet financial management and other new Internet financial model has come out, The financial industry ushered in a new era, financial market appeared a new pattern.With the emergence of the Internet financial, the monopoly position of commercial banks is completely broken, payment and settlement, capital lending, financial management, agency services and other traditional financial business suffered serious impact. Face the strong attack of the Internet financial, market share is rapidly decreasing, customer resources are lost in a large amount, this huge impact can not be ignored. If commercial banks want to win in this game, they must strive to fight back, and comprehensive analysis of the current economic situation and development situation, understand the advantages and disadvantages of commercial banks, make best use of the advantages and bypass the disadvantages, looking for the new direction, new way, new countermeasures of its future development, and actively carry out strategic transformation. Therefore, study on transformation and development strategy of China’s commercial banks under the impact of the Internet finance related issues has great theoretical significance and practical significance to the development of commercial banks.This paper is divided into five main parts:The first chapter is introduction. Mainly introduces the research background and significance of this paper, current research status at home and abroad, research methods and framework, innovation and deficiency of this paper.The second chapter is Internet financial overview. Mainly introduces the concept, characteristics, classification of Internet financial, Internet financial development course and current situation in our country which lays a theoretical foundation for the further research of this paper.The third chapter is impacts of Internet finance to China’s commercial banks. In this chapter, using the data analysis method and contrast analysis method, combined with China’s Internet financial and commercial banks related financial data in recent years, respectively from the banking business, business model, profit income three angles analysis the impacts of Internet finance to China’s commercial banks in detail.The fourth chapter is select transformation mode of commercial banks in China. According to the impacts of Internet finance to China’s commercial banks from the previous chapter, put forward the necessity of the transformation of China’s commercial banks, and use SWOT analysis method, Combined with China’s current economic situation and development situation, combined with the advantages, disadvantages, opportunities and threats of the commercial banks, determine the overall direction and trend for the future development of China’s commercial Banks, and put forward intelligent bank, multifunction bank, service bank three transformation modes.The fifth chapter is promote the China’s commercial banks transformation and development related strategies. According to the future development direction of China’s commercial banks from the previous chapter and intelligent bank, multifunction bank, service bank three transformation modes, combined with China’s economic situation and the characteristics of commercial banks, this paper proposed to build a one-stop platform, establishing bank ecosphere; optimize business process, broaden the business channels; focus on business innovation, training professional talents; strengthen strategic cooperation, Internet financial factors into the commercial banks; customer-centric, adjust management strategy; optimize the risk management system, improve the ability of risk control six related strategies to promote the transformation and development of China’s commercial banks.