Research On The Development Strategy Of L Bank Under The Background Of Internet Finance

Internet finance is a new type of financial business model that combines Internet technology with traditional financial industry.With the rapid development of Internet finance,it has had a tremendous impact on the development of various businesses in the traditional financial industry.As a local city commercial bank,L Bank is faced with great challenges in terms of operation,service and management due to the limitation of regional environment and the impact of financial markets.In this context,L Bank's Internet finance has developed greatly,but its development is relatively slow.Therefore,this paper analyzes the development strategy of Internet finance through SWOT analysis.First of all,based on a large number of domestic and foreign literature research,this paper combs the progress and current situation of China's Internet finance development;Secondly,it studies the current situation of L-bank Internet finance development and the impact of Internet finance on its income and loan level,business philosophy and operational risk.Through SWOT analysis,it studies the advantages of L Bank in the context of Internet finance.Disadvantages,opportunities and threats have laid the foundation for the following suggestions for the development of L-bank Internet finance.Finally,based on the experience of Ping An Bank and Industrial and Commercial Bank,the article puts forward relevant countermeasures,including: The first aspect is to strengthen the internal management of the bank.The main measures are to optimize the organizational structure,improve the system security,and increase the scientific and technological strength.Investing,strengthening the analysis of dynamic data,developing strategies based on big data applications,adjusting business processes according to customer needs,building Internet-based marketing service mechanisms,developing multi-functional wealth management products,designing chained credit products,customizing individuality The second aspect is to strengthen Internet financial cooperation.The main measures are to strengthen cooperation with Internet financial technology,cooperation in information sharing,joint construction of customer credit evaluation system,strengthening of bank cards and payment settlement services,and agency business.Cooperation,building a comprehensive smart bank,breaking through intelligent mobile payments,strengthening cooperation with government departments,and strengthening cooperation with industry associations.