Research On Competitive Strategy Of A Group

Along with the increasingly international market environment,enterprises face increasingly complex and changeful market environment,more and more uncertain factors directly affect the enterprise development.Face more complicated and competitive market environment,scientific development strategy of enterprises become the important way for enterprise sustainable development,it becomes necessary to enterprise development strategy research.Along with the housing system reform in our country,in the past planned economy greatly release form of housing demand,combined with our country economy and the rapid development of the new urbanization process accelerated,greatly promote the vigorous development of the real estate industry in our country,the real estate industry has become an important force to promote investment,stimulating domestic demand,the formation of the market scale is huge,this to our country real estate development enterprises has provided a broad space for development,of course,the real estate enterprises in the development opportunities,also faces a variety of objective environmental factors,at present,with the national macro-control on the real estate market policy carried out,the real estate industry has become increasingly serious situation,competition between real estate enterprises,enterprise development faces many challenges.Fast changing market environment to the enterprise sustainable development ability and level put forward higher requirements,the enterprise is necessary to grasp of its strategic development,how to survive in the market competition,achieve stable and sustainable development,is the top issue facing the development of contemporary enterprises.Enterprise development need to grasp their own development direction and choose proper growth path,you need to external environmental factors,in-depth analysis of competitors and their own conditions,found in the system of strategic analysis conforms to their own development path,global strategic planning system.Therefore this paper from the real estate industry characteristics and development environment,this paper mainly to collect the basic operating condition of A group company and industry research conclusion,and the relevant national policies,using porter's competitive strategy theory,through the “internal problems analysis,advantages and disadvantages,the external environment analysis,opportunities and threats” to establish analysis model(SWOT analysis model),finally formulate the development strategy of A group company,looking for group,new market opportunities and economic growth and opportunity.