Research On Performance Evaluation And Promotion Strategy Of Z Cigarette Distribution Center

Cigarette distribution centers are important nodes in the supply chain of tobacco industry.In recent years,along with the National Bureau of "lean logistics,science and technology logistics,green logistics,human logistics" direction of development,gradually unified operating standards,internal management process are continuously optimized,operational quality and efficiency continued to improve,the overall operating capacity has been continuously improved and extended,at the same time with warehousing,sorting,distribution and other functions,it plays a key role in transferring cigarettes from cigarette industry to consumer.Moreover,Z cigarette distribution center is also the city's tobacco business enterprise day-to-day management of the largest expenses of an institution.Therefore,it is of great practical significance to use the appropriate evaluation model and evaluation method to evaluate the overall performance of the cigarette distribution center.First of all,the paper summarizes the related theories of cigarette logistics,and defines the related concepts such as tobacco supply chain,cigarette distribution business model,logistics performance and so on.Secondly,this paper expounds the current situation and performance evaluation of Z cigarette distribution center,and analyzes the necessity of introducing balanced scorecard for performance evaluation.Thirdly,according to the principle of Balanced Scorecard,we take financial,customer,internal business process,learning and innovation as the first level indicators of the four dimensions,combined with the business model of distribution center,the two evaluation indexes of the above four dimensions are selected to construct the performance evaluation system of Z cigarette distribution center and the weight of each index in the evaluation model is determined by analytic hierarchy process.A comprehensive evaluation model of Z cigarette distribution center is constructed and the fuzzy comprehensive evaluation method is used to calculate and evaluate the model,and then the calculation results of each index and the overall performance level are obtained.Finally,according to the calculation results,the Z cigarette distribution center of finance,customer,internal business process,learning to improve the four aspects of innovation are analyzed,according to put forward corresponding strategies to improve the evaluation results and the actual Z cigarette distribution center.This paper base on the Balanced Scorecard to establish the performance evaluation system of Z cigarette distribution center,combined with the actual situation analysis,prove the rationality and feasibility of the evaluation system?The evaluation system have a certain significance and reference value for the work of the evaluation system of performance evaluation in tobacco logistics.