From The Perspective Of Ecological Medicine Chain Nanxin Pharmaceutical Company Product Marketing Research

the pharmaceutical industry in recent years show characteristics of doctor-patient interaction,community business platform integration,service integration,the integration of online and offline business ecology,with the dynamic changes of pharmaceutical industry and the fierce competition in the market structure,the traditional pharmaceutical enterprises to explore innovation if changes in the solid foundation of endeavour,open up a new business model in the complex and changeable market environment,can A new force suddenly rises.Nanxin pharmaceutical is a company with intermediate raw materials-from the preparation of a complete industrial chain of modern pharmaceutical companies,downstream contribution to the profits of the company the largest marketing agents.This study explores the new pharmaceutical companies marketing strategy from pharmaceutical preparations of the ecological chain perspective,first on the preparation of marketing theory and medicine Ecochain theory study,and analysis of the current situation of the market and the marketing Nanxin pharmaceutical company,analyzes the existing characteristics,preparation of marketing pattern and existing problems of the preparation of marketing system.Finally,the strategy of the new marketing model of the preparation of the ecological chain,according to the medical ecological chain theory and marketing theory,combined with the marketing status of preparation of Nanxin pharmaceutical company,determine the overall marketing objectives,strategic marketing new ecological chain preparation,combined with ecological chain theory to determine,conducive to the overall development of the ecological chain marketing strategy formulation.Application of key ecological medicine chain theory in Nanxin pharmaceutical marketing in the preparation is how to realize the ecological chain to achieve the integration of resources and complementary advantages,win-win situation,through the research on the profit distribution model,based on the ecological chain of the main source of profit and marketing strategy to determine the model parameters,profit distribution model after research by using AHP analysis method,the post marketing performance evaluation,to determine the feasibility of improved marketing strategy.Study on the ecological chain perspective,Hunan Nanxin Pharmaceutical Co.the marketing methods and strategies,to ensure their own progress at the same time,to promote the healthy development of the pharmaceutical industry chain.Study on help pharmaceutical companies to adapt to the development of new pharmaceutical market,innovative marketing methods and strategies,has important significance to improve the market competitiveness.