| With the entry to WTO,management systems of medicine of our country are more and more near to the international.The medicine industry unlocked to nation and world. Based on the marketing theory and my experience in pharmaceutical industry,this thesis introduces the competitive history and actuality and the developmental trend of pharmaceutical industry,analyzes the existence and the problems that the pharmaceutical enterprises faced,and then puts forward the marketing strategy that the pharmaceutical enterprises should follow,in order to make pharmaceutical enterprises stand out in the future competition.At last,This article focuses on terminal marking of the ouyi medicine industry company.Based on the theory of marketing channel and terminal marking,this article analyzes the harm and the reason of out-zone sale in this company.Based on the experience and the success pattern of other enterprises to solve question,this article proposes counter measure to govern the terminal marking of the ouyi medicine industry company. |
