Financial Analysis Of D Pharmaceutical Group Based On Harvard Analysis

With the steady development of social economy,the market economy is growing,people’s lives become rich,the problem about health more and more attention.The medical level has gradually become the concern of the people,and the pharmaceutical manufacturing industry has become an important part of the social and economic development of the country.For the traditional medicine manufacturing industry,with the increase of the development of modern society and the needs of people’s lives,the pharmaceutical industry is not only the traditional medicine manufacturing industry of the tradition,but also become an important part of the modern economy.Pharmaceutical manufacturing industry is the pillar industry of the national economy and the people’s livelihood,the pharmaceutical manufacturing enterprise is the main body of the economic activities,financial analysis is the core part of economic activity is in the business of taking into account the environment after the operation of the past through the summary data in a company’s financial statements reflect the situation,at the same time for the future the choice under the anticipation.The financial analysis of enterprise is not limited to the analysis of the data reflected by the report,the internal and external environment of the enterprise,the development trend of the industry as a whole and the competitors in the same industry are the factors affecting the development of the enterprise.The development strategy of the enterprise has become a new direction for the development of enterprises,the Harvard analysis framework is the financial analysis of the enterprise from a new point of view and pointed out the direction,to make up for the shortcomings of original financial analysis,financial analysis provides a new tool for the modern social enterprise.2012-2016 years of financial data based on the D Pharmaceutical Group released as a base material,the use of the Harvard financial analysis framework,strategic analysis,accounting analysis,financial analysis,prospect analysis,analysis from the four aspects of the financial system of D Pharmaceutical Group,using Potter’s five forces analysis and SWOT analysis of D pharmaceutical group the strategy of multi analysis,determine the advantages and disadvantages of D pharmaceutical group strategy.By using trend analysis,ratio analysis and other analysis methods to analyze financial statements,summed up the trend of the financial indexes.From the surface of the problem is the original financial analysis,analysis of enterprise internal and external environment of the deep and comprehensive,and draws the preliminary conclusion of the study on the future development of the enterprise,put forward their own thinking.Strategy analysis and financial statement analysis,finally achieve the purpose of the enterprise financial situation of comprehensive study.