Research On Development Strategy Of WT Power Plant

WT power plant located in the junction of Suzhou and Wuxi city,Jiangsu province,was founded in 1956.After 60 years of development,the WT power plant's safety record number,capacity,and constantly create new record profits,the total installed capacity of 2740 MW,enterprise asset size of about 10 billion Yuan,has won the national enterprise management excellence award,Golden Horse awards,and was confirmed by the state council as a state-level enterprise.In the 21 st century,the Yangtze River region along the river,many power plants have been completed and put into operation,WT plants gradually lost past backbone power plant status of the Yangtze River delta grid,due to the inconvenience of coal transport gap,but also faced with unprecedented development pressure.Under the new power system reform,How to seize the opportunity to adjust ideas,develop a scientific development strategy to maintain sustainable development of enterprises,is placed in front of WT power plant urgent issues.Based on the actual situation and the operating environment of WT power plant,this paper makes an in-depth study and discussion on the development strategy of the company in order to make the combination of theory and practice.In the paper,the external environment of WT power plant and its internal environment are analyzed and systematically studied in detail.In the analysis process,using PEST analysis,Porter five force model analyses,SWOT analysis and other strategic tools to analyze the industry's macro environment and competitive situation,clear the company's own advantages,disadvantages and opportunities and threats.Through comprehensive analysis,it is suggested that WT power plant should be in general use steadily development strategy,and use related diversification strategy,Expansion of the second phase of the gas turbine,set up the regional maintenance company and build the distributed energy project.In the business area using the cost-leading strategy.While the use of technological advantages,improve efficiency and reduce costs and enhance competitiveness in the development of power projects.Finally,guarantee measures are put forward to guarantee the implementation of the strategy.