A Company's Marketing Strategy Research Under Internet Background

Due to continuous development and improvement of Internet in our country,eco mmerce has penetrated in each and every way of aspects and diversified such as onlin e shopping,marketing,food suppling and baking,nation wide.internet back ground,is accepted by the people too.this paragraph is Academic context.The strategy to analys of A Company's food marketing & chain,Facing the marketing transformation,Immediate need to formulate development strategies to achieve suitable development & goal it.According to the rea l situation of A company,performing the strategy of enterprise marketing,fast track consum ption of consum er goods,"Internet +" and other related theory,serviceing the STP ?Porter's Five Forces m odel and PEST analysis method,through the analysis,of cu rrent situation of th e development of A company,A com pany is analyzed on the basis of m acro environment?industry environment and internal resource conditions,determine the final target market for the youths and middle-aged consumer groups,middle-income class.Finally put forward at rear of Internet + marketing strate gy,A company should adopt comprehensive and modern marketing infra structure transformation.Utilize the multiple selection service consumption,multi-channel marketing and promotion strategy,at fast track,Pick 1,2 & 3 directions of city marketing.provide or deliver the city market by diversified product.Convenien ce strategy,at the rear of "Internet +" marketing strategy,marketing performance evaluation and incentive system perfect for better tomorrow and for the enterp rise marketing risk m ake reasonable plan by implementation safeguard measures,is conducive to the sustainable developm ent of enterprise business proc ess in the f uture.Hope to provide reference for m arketing strategy for A value and significance,in order to achieve the healthy developm ent of A company.