Research On Marketing Strategy Of Health Food In The Internet Age Based On The Example Of Deyoutang

With the promotion of China's Internet penetration rate, consumers' lifestyle and consumption patterns have changed greatly. The traditional marketing mode of health food enterprises cannot meet the needs of consumers. In the Internet age, to strengthen the health food business 4Ps strategy research, has important theoretical significance and practical value. Based on the previous research, starting from the basic concept and basic theory of enterprise marketing, in order to blissful hall as an example, the health food marketing analysis of the current situation, research the existing Deyoutang hall health food marketing in the 4Ps problem in strategy, STP strategy based on the theory of the target market. Analysis, develop health food marketing strategy in Internet era. Through this study, to further enrich the case study of the marketing of Chinese enterprises for the development of Internet marketing, similar to the blissful Hall of health food enterprises, formulate 4Ps strategy, to guide the similar blissful Hall of health food enterprises to improve their internet marketing strategy, and improve the marketing effect, promote the management efficiency upgrade.Through this research, the main conclusions are as follows:(1) Deyoutang hall product strategy product combination, visibility is not high, product development and production, sales promotion problems such as lack of cohesion; price strategy cost control should be strengthened and the problem of market price and product sales strategy maneuver is not strong; channel there is a single channel planning strategy, problems such as lack of problems; the way of promotion and marketing team construction lag promotion strategy. (2) dooioo class based on their own advantages and external environment brings opportunities, health care products in the high-end market to choose the target market; in the Shaoxing market as the basis, focus on the development of the Zhejiang market, Jiangsu market and Shanghai market. (3) combined with the characteristics of the Internet era of health food marketing, de you should change its 4Ps strategy. In the product strategy should meet customer needs and expectations, forming its own brand effect; in the price strategy, should optimize the cost control, reduce consumer costs; in the channel strategy, consumers should improve the service system, improve the efficiency of the channel; in the promotion strategy, should make full use of the Internet technology, strengthen the enterprise and consumer communication, effective product information transmission.