Tanyutou Type Of Catering Enterprises Network Marketing To Develop Countermeasures

With the frequent development of the Internet, marketing environment and the Consumer behavior change greatly, and internet marketing is becoming a new importance marketing method. To be brief, internet marketing, based on the computer network technique and digital interactive multimedia technique, is the marketing strategy enabling the enterprises to contact with customers directly to provide special products and services, by means of which the specific demands of customers will be met.The internet marketing is big makes perfect and replenishes as for the marketing of tradition, and by way of it, making the position in the whole marketing of customer get to rise, the specific property of the network is moves mutually, it makes customer genuinely participate in the whole Marketing course becomes maybe. No business could afford to overlook the opportunities and threatens the Internet offers to them. With extensive and profound dietetic culture and market foundation, the food and beverage enterprises of China have become the most active and competitive trade in China. With the development of social economy, the substantial living standard of the whole society is being improved rapidly. The competition in the catering industry has become ferocious in recent times. The importance of network has been known in more and more food and beverage enterprises, and combining commerce with the network, the internet marketing is arisen at this moment.After making a review of the whole character and developing trend of catering industry in China, the paper conducts a deep analysis on the problems and difficulties in the period of its development of TANYOTO Group Company. On basis of analyzing its operation, the paper discusses the competition environment, marketing positioning and exact marketing strategy of TANYOTO Group Company, and makes a feasible and reasonable internet marketing system with the help of internet marketing theory. In the end, the paper puts forward some suggestions for the new internet marketing strategy.