Competitive Strategy Research Of Shenzhen H Science And Technology Company's Northeast Branch

For now,the hardware,software,services,and solutions such as communication,widely used,WLAN equipment with the practical application of the technology and market promotion of gradually deepening,greatly promote the development of related industry especially the solution,improve the enterprise value,and gradually formed a set of exchange network,transmission network,wireless access networks,and so on technology application in the integration of modern communication technology.Some well-known group,the European and American countries also took aim at the demand for large communication equipment market in China,a lot of investment,WLAN technology or equipment in our country,promoting the rapid development of the whole industry,but also further intensified the complexity in the domestic market competition.Shenzhen science and technology of H company,the depths of the northeast branch in the context of the complex and changeful market,natural face huge pressure of competition.Particularly in the decline in sales and shrinking share of the market for years,therefore,shenzhen H company in the northeast branch of science and technology developing,need as soon as possible to solve the problems facing,can adopt effective competitive strategy,in the revitalization of the northeast market sales,consolidate market share,expand the competitive advantage.Article,in view of the shenzhen H companies face many development problems,a detailed analysis,can be summarized: macro environment PEST analysis(external),micro(internal)environment analysis,industry and competitive analysis and market demand analysis to analyze the current H company in the depth of the environment.Flexible uses SWOT analysis method,the key combed the development advantage and the deficiency existing in H company and facing the opportunities and potential threats,are located in business atmosphere,adopt effective competitive strategy,in order to make clear competitive strategy goal,at the same time according to the human resources,products and price,market and service elements,such as to develop effective competitive strategy,in order to effectively implement the strategy of competition.The article last part,also targeted made the competition strategy implementation safeguard measures.