Research On The Marketing Strategy Of LCD TV Media Operation Of Highway Passenger Station Of Beijing Golden Bridge Advertising Co.,Ltd.

With the development of the media in today’s competitive market, the main problems are: the same competing products(such as outdoor advertising such as Focus Media, White Horse Advertising) and the rapid development of new media, how to long-term development provides strategic management principles and integrity differentiated marketing planning program.Based on the national highway and passenger LCD television operators marketing strategy analysis, to find the new outdoor media marketing strategy to address current surface pressure of the market, while media marketing strategies to study the trend of the future and explore new models new means.The results show that:(1) we have entered the era of big data, the development of the Internet of Things has been with our daily lives, and that the survival of our outdoor media has also been a great challenge, so the future of media is needed to cross screen combinations. Outdoor road passenger LCD TV media and the Internet, cell phones, and so do cross-screen combination, using our respective strengths media, especially on the basis that we build a huge road passenger 35,430,000,000 times the crowd spread on integration.(2) through the "online + offline" marketing model is one of social marketing in the development of a very important marketing tool, its main function can effectively enhance the brand and strengthen the market. Online: WIFI Internet APP accurate big data media channels banner + WAP page banner + WAP page popups + micro-channel interactive marketing platform and passenger LCD TV media advertising; the line: push the country in the form of road passenger station interior, passenger. activities to promote the formation of the station area, the establishment of placement roll up, banner, DM direct investment, product exhibition, product Duitou.(3) companies need to have an update mechanism to ensure their accordance with changes in the environment, and constantly adjust their marketing strategies to meet the requirements of the outside world to ensure that corporate marketing innovation. To create a learning team, increase corporate culture promotion, effective daily management.Thus this paper focus on cross-media mix, integration of media resources to do the media talk about the value and match the needs of customers, to a greater extent reflect the increased media and interactive media audiences, media marketing to achieve maximum value technology.