A Study On Management Strategy Of Jilin Yiniu Network Technology Co.,Ltd.

Some companies have created huge volume and employment opportunities with the rapid development of e-commerce in recent years,like Alibaba,JD.COM.The employment situation is not optimistic,more and more people choose e-commerce as a business way that these companies are facing development opportunities.Jilin Yiniu Network Technology CO.,LTD is a internet service company,it’s founded in 2013,it’s main business includes the provision of online business platform,cross-border e-commerce website operation service,the construction of e-commerce virtual enterprise.In this situation,with the development of electronic commerce and the company’s innovation,the company has made rapid development.However,the development of e-commerce and cross-border e-commerce is too fast,especially the emergence of personal e-commerce,personal and business to enter the field of e-commerce and profitability becomes more difficult,this is an important problem.Enterprise strategy is principled,such as long-term,holistic,basic,the application of enterprise strategy and practice has important guiding significance,for the long-term development and the solution of the current problem..This article introduces the situation and development situation of the company by using strategic management theories,analysis of the company’s internal and external environment,designs feasible development strategy.Firstly,summarizing the background and significance of the research and the current situation of the strategic management theories both in China and abroad;Secondly,summarizing the meaning of strategic management and analysis tools;Thirdly,analyzing the macro environment of this company by PEST analysis,analyzing the industry environment of this company by Porter’s Five Forces Model,analyzing the market environment and the external environment of the enterpriset;Fourthly,by knowing the basic situation of the company to analysis the company’s production and management,human resources and enterprise culture;Fifthly,formulating the development strategy of the company by using SWOT analysis;Finally,summarize the implementation methods and safeguards of the detailed strategy.Companies with similar development situation can refer to the research of this article,the article is a practice of the strategic management theories,too.