E-commerce Quality Influence Factors Analysis And Management Countermeasures

With the escalating competition, the competition between enterprise and enterprise isdeveloping into regional and regional, state and national competition. Often a region due tothe overall level of technology, market competition is intense degree, cultural habits, the senseof quality, market to superintend wait for a reason and quality problems occur, not only topeople’s life and health threat, cause domestic consumer dissatisfaction, also make theregional reputation damaged, products in the domestic and international market lackscompetition ability. Therefore, on the macro quality influencing factors were analyzed, onmacroscopic quality formation mechanism, perfect the macro quality management has apositive and practical significance.With Internet and other high-tech communications equipment, rapid development, andpeople on the high life rhythm is more and more urgent demand, more consumers choose thesimple and convenient taking electronic commerce as the representative of the new mode ofnetwork economy. In this paper, from the consumer’s point of view, to customer satisfactionas a theoretical framework, analysis the influence of Electronic Commerce on customersatisfaction factors, and constructs the electronic commerce customer satisfaction model, [1]and based on the electronic commerce customer satisfaction degree of each influencing factorto undertake assessment.Based on lots of relevant documents on the basis of electronic commerce, selection ofquality as the research object, using the empirical research method, the microscopic aspect toB2C under electronic commerce environment, customer satisfaction as the starting point, thecustomer satisfaction is a kind of from the consumer point of objective evaluation of whetheran enterprise has the competitive advantage of the metric method, [2] from this perspectiveanalysis our country electronic commerce competition situation, how to promote customersatisfaction, with a fixed number of loyal customers, and provide valuable discovery andstrategy suggestions. The macroscopic aspect, to the electronic commerce industry overalllevel of quality as the starting point, macroscopically the overall level of quality is enterprise, government, consumers, third party agencies and other organizations are the result of thegame equilibrium. Therefore, from a macro perspective to study e-commerce enterprises inthe quality of management decisions, ultimately prompted enterprises to continuouslyimprove the quality management level, is feasible and necessary, this paper comprehensivelyand carefully elaborated about customer satisfaction, customer satisfaction, the meaning offeature and its function, analyzes the impact of electronic commerce customer satisfactionfactors, and the combine our country national condition, constructs the electronic commercecustomer satisfaction model, e-commerce enterprises as a starting point of macroscopicallyquality, construction of our country macroscopically quality influence model, innovation sexground put forward SWOT-PEST model analysis method, constructs the electronic commerceindustry quality management model, and the electronic commerce industry equilibriumanalysis, proposed the electronic commerce development strategy suggestion. In recognitionof the quality influence factors based on the model, the combination of domestic and foreignmacro quality management mechanism of practical experience, recognition to participate inmarket game decision main body, and the construction of the utility function, analysis, designcan make the electronic commerce industry pay attention to quality, guarantee and improvethe quality (equilibrium of macro management of enterprise strategy) mechanism. In theelectronic commerce industry quality management, the enterprise external environmentfactors and meticulous research, in-depth analysis of various factors on the impact ofelectronic commerce industry development, put forward macroscopically quality managementcountermeasure suggestion. Finally, in the conclusion summarizes the innovation andinadequacy, look forward to the future research can be drawn lessons from somewhat.