Study Of Payment Service In Electronic Commerce

Nowadays,Electronic Commerce is developing quickly.Payment Serice is one of key items of Electronic Commerce. The thesis will focus in research of Payment Service strategy, which is very valuable in instruct Payment Service.First, the thesis describe the study background and study method,then put forward the objective.Second, the thesis collect a mass of data and literature about payment service in native and foreign electronic commerce company,and going deep into analyse all of the data.Combining the advantage and character of electronic commerce, the thesis analyze the market foreground of electronic commerce by using the knowledge of marketing and management science in multi-aspect,being used analytical method including SWOT,PEST and WU-LI.By these analysis,we will understand it more entirely, which is very valuable for payment service.Furthermore,the thesis describe the payment service of native and foreign,which focuses on each advantage.Developement strategy of payment service is dicussed in business model and futurity.Last,the thesis estimate some different development strategy,which will be valuable for payment service as a reference.