Study On Tourism Employee's Cultivation Of Professional Values

Tourism is the country's sunrise industry,is developing rapidly.Tourism enterprise employees are direct practitioners of supplying tourism service behaviors,tourism enterprise staffs' vocational values are the standards of tourist enterprise employees' service and internal driving forces which determine the level and quality of service.At present,the conflicts between tourism enterprise staffs and visitors have gradually entered and caught the eyesight of people.That highlights the importance of cultivating TESVV(short for tourism enterprise staffs' vocational values).The result of cultivating whatever breadth and depth it will reach has a direct impact on the development of tourism enterprises even the whole industry.TESVV and Socialist core values are closely linked,is the Socialist core values embodied in tourism enterprises.Now tourism enterprises have already achieved certain success at this moment,such as tourism enterprises have emphasized cultivating TESVV's importance more,increased TESVV's proportion of entry enterprises and they have already strengthen supervision for cultivating results the same time.We also can learn that there exist some problems when cultivating TESVV.For example,the integrity of cultivating TESVV is not enough,the infiltration of cultivating environment is not enough,specialization level in cultivating TESVV is low,formalization level is serious and tourism employees are easily influenced by bad thought in society,etc.Causes of these problems are diverse,generally speaking the development of tourism enterprises are different,some tourism enterprises have low recognition in cultivating TESVV,some tourism enterprises are lack of full-time staffs to cultivate TESVV,the cultural level of tourism enterprises' employees are different from each other,cultivating work can bring few direct benefits to tourism enterprises and so on.This essay supplies some methods to cultivating TESVV: Carrying out activities to cultivating TESVV on the basis of socialist core values;Protecting employees' rights so that improving their recognition for TESVV;Constructing scientific system of cultivating TESVV;Strengthening the construction of tourism enterprises' professionalculture,improve the cultural foundation of cultivating TESVV;Ensure employee benefits,provide the material basis for cultivation and so on.