Research On The Profit Model Of H Enterprises Under The Background Of "Internet +"

With the rapid development of information technology in today’s world,e-commerce has unique advantages under this background,and the challenges faced by traditional industries are increasing day by day.In the current environment of continuous deepening development of the Internet,no matter what kind of enterprise,it is necessary to adapt to the changing trend of the times and adjust the enterprise strategy in real time.Only by maintaining a keen insight and perceiving market trends at all times can enterprises seize opportunities to seek advantages in the fierce competition and achieve long-term development.This is especially true for home appliance companies.Looking at the current situation of the industry,the competition between large and medium-sized enterprises in the industry is extremely fierce,and the manufacturing technology of general types of home appliance products is now very mature,which means that the market products are very similar,and companies want to rely on price advantages to obtain Competitive advantage is not desirable,and it is difficult to increase market share accordingly.Therefore,it is very meaningful for the home appliance industry and even manufacturing enterprises to make corresponding strategic changes,especially for the profit model.It is very meaningful at this stage.Since 2015,the concept of "Internet +" has been widely used,and the integration of "Internet + manufacturing" has also achieved certain development,and the home appliance manufacturing industry is no exception.On the surface,it leads to either ineffective changes,or high investment and low returns which have a negative impact on maintaining normal operations.The fundamental reason is that the innovation of various aspects of the enterprise’s profit model does not match its own business strategy,and the operation is not smooth.It can be said that a good profit model is the cornerstone of the development of an enterprise,and the successful transformation of an enterprise based on this will greatly promote its long-term development.This paper takes home appliance manufacturing enterprise H as an example to study its profit model under the background of "Internet +".First,it expounds the realistic background and research significance of the research,and summarizes the definition,classification,composition and evaluation of profit model.The research status at home and abroad is presented,which provides theoretical support for the subsequent analysis and research.Secondly,it systematically analyzes the profit model of H company,describes the transformation profile and characteristics of H company’s profit model,and analyzes its profit model framework under the background of "Internet +" in detail according to the constituent elements.Thirdly,carry out financial evaluation on the profit model of H company,comprehensively evaluate the effect of its profit model from the aspects of profit quality,profit level,profit growth and horizontal comparative profitability,and finally draw research conclusions and optimization suggestions.This paper aims to provide a reasonable and positive reference for the rapid development of the home appliance industry and the innovation of other industries in the future through the research on the profit model of H enterprises under the background of "Internet +".