The Study On Risk Management For CJ Company Power Tool New Product Development

For current manufacturing environment,there is a cruel global market competition.As an effective competition strategy,manufacturing enterprise need to launch many new products to meet the requirements of market competition.But all kinds of risks will be faced when develop a new product,such as new product performance can't meet market requirement,new product development cost is out of budget requirement,new product development schedule is out of control,and so on.All these risks possibly will lead to new product development failure.To improve such situation,manufacturing enterprise must manage new product development risks seriously when develop a new product.This paper mainly studies CJ company power tool new product development risk management present situation of the project and based on the core risk factors,i.e.new product performance,new product development cost and new product development schedule,by using the method of combination of qualitative and quantitative analysis,constructed the Comprehensive Evaluation Index System of power tool new product development risk management.There are many risk factors during power tool new product development and the risk factors have complicated relations,are difficult to be quantified.Moreover,the risk factors have much fuzzy uncertainty,complexity and hierarchy,so the Fuzzy Comprehensive Evaluation Model of power tool new product development is established.Based on the model,studied the plan A and the plan B of the new power tool development project M of CJ company,found out the key risk factors and provided relevant measures to control the risks.