Study On Marketing Strategy Of BM Tea Industry Industry Corporation Limited

Tea,born in China,plays an important role in our economy.Tea industry,as a traditional dominant role in China,is facing a serious competition in the global word.The research point is the distribution strategies for BAMA tea industry Corporation Limited in this thesis,which focuses on how to make new strategies under the current economy in order to keep good develoment.The author takes 3 parts in this thesis.The research backgroud,destination and meanings are put out in the first pat,as well as the history of tes industry in China,current develepment,market characteristics,and development trends.Meanwhile,the research view point,research methods and related theories are taken in the first part.The second part is the key of this thesis,which introduced the basic information of BAMA tea industry Corporation Limited.The advantages and disadvantages,opportunities and threats of the corporation are analyzed in this part,as well as the suggested distribution strategies and development directions for brand construction,distribution team management,company culture management,and management efficiency in the part,which based on the distribution strategies put out in the second part,in order to fulfill the distribution strategies foe the corporation.The concluson is that aiming at predominance in serious market competition,the corporation should find suitable distribution strategies and fulfill the strategies so as to get growth well.The author brings out sutable distribution strategies under the actual situation of the corporation and the theory of market distribution,strategy management.The research has a learning signifinance and practical value for BAMA tea industry Corporation Limited and the other similar industry fields.Tea industry is China’s traditional advantage industries,but also a major feature,its sustained and stable development,and promote China’s economic development.Tea industry is very important to the healthy development of our country’s economy.However,there are still some problems in the tea industry in China,which restrict the development of tea industry.Therefore,by analyzing the current situation and problems of tea industry,it will be beneficial to the development of marketing and the development of tea industry and the process of industrialization.Because of the development of tea industry,the modernization and industrialization of tea industry are restricted.These problems pose new challenges to the development of tea market.Based on this,this article proposed the BM tea industry in the development process question,in the union enterprise development present situation and the question foundation,strengthened the enterprise to own understanding.In view of the development of BM tea industry,this paper studies the marketing strategy of BM tea industry,laying the foundation for the development of enterprise’s marketing.First of all,the BM tea industry as the research object,analysis of the development of enterprises and the problems in the process of development,constraints and the causes of the problem,then,based on the understanding of the enterprise,to analyze the macro environment of the enterprise through the PEST analysis method,analysis of micro environment of enterprises,in addition,through the Potter five competitive forces model analysis of enterprise the competitive environment,and to understand the competitive situation of enterprise development,is conducive to enhance the core competitiveness of enterprises,and lay the foundation for the BM tea in the severe competition winning tea.Again,to ask according to the above research,put forward the research focus of this article,namely BM tea marketing strategy,the marketing strategy is based on the 4P theory and basis,is conducive to enterprise marketing activities successfully carried out.Finally,the human resources,organizational structure,technical and financial aspects of the protection measures are proposed.Through these analysis,we study the marketing strategy breakthrough of tea leaf in order to achieve sustained and healthy development.This article from the BM tea industry limited company locates the marketing environment,marketing and other related knowledge,the combination of theory and practice,this is consistent with the trend of market development,and practical ability of the enterprise’s marketing strategy,has certain reference significance for BM Tea Co.Ltd and other tea enterprises.