Research On Customer Relationship Management Of G Life Insurance Company Quanzhou Branch

In recent years,with the improvement of people's living standards,the scale of China's insurance market is growing,attracting domestic and foreign insurance companies competing influx,life insurance market competition more and more intense.How to maintain their own customers in the fierce competition,to maintain the existing market share is not robbed,or even grab the market share of competitors,is the focus of China's insurance companies.Customer relationship management more and more attention and attention.The new competition model is often focused on the service,customer-centric,comprehensive customer relationship management strategy of competition has risen to the strategic level of enterprise development.G Life Insurance Company is the earliest implementation of customer relationship management of domestic life insurance companies one of the enterprises,although the start early,but there are still some gaps with foreign advanced companies in the process of landing to the city there are some problems,the need for further optimization and perfect.Based on the purpose and significance of customer relationship management,this paper studies the relevant theories and literatures of customer relationship management,analyzes the present situation and existing problems of customer relationship management of Quanzhou Branch of G Life insurance.After consulting with foreign advanced experience,The actual situation,from the establishment of a more compatible customer information management system,the development of long-term customer relationships,improve the differentiated customer service system,enhance customer value,reshape the company's customer relationship management objectives and other aspects,put forward for the company's customer relationship management Optimize and improve the program.The author also proposed to cultivate organizational culture,strengthen the training of employees,the implementation of flat organizational structure and strengthen technical support and other four safeguards to protect the proposed optimization program in this order.This paper puts forward the improvement and improvement suggestions of customer relationship management through the research of customer relationship management with the case of Gzhou Life Insurance Quanzhou Branch,so as to help G Quanzhou branch reduce transaction cost,realize service differentiation,extend brand value,Service capacity and achieve business objectives.In addition,it is of practical significance to improve the customer relationship management level of G Quanzhou branch and the optimization of customer relationship management of domestic life insurance company(city level branch).