The Research Of Customer Loyalty Based On Customer Life Cycle

Since the society entered the era of knowledge economy, the nature of competition in the market has also undergone a revolutionary change. Whether it's traditional industries or emerging industries, the general sense that the market share is no longer so important, people have become more concerned about different market segments loyal customers, which means that enterprises competing objectives pursued by the broad sense, the amount of market share ( market share) to specific market segments, the quality of the market share (the number of loyal customers), so how science segments of the market, a breakdown in the market for more customers, while these customers into loyal customers become particularly important, therefore, the theoretical circle and the industry have begun to customers stages of the life cycle and customer loyalty research.Because the life cycle of customer and customer loyalty are more difficult to measure, this dissertation results from previous studies on the basis of a normative analysis and empirical studies of the combination of methods, using data mining technology, the work in the following areas: 1. related fields at home and abroad through the theory of literature and processing the information on customer loyalty theory of the concept, classification, the basic content of progress, and select the mobile telecommunications sector for the empirical object, in-depth understanding of industry background and theory, build customer loyalty metric score model. 2. Same batch customers, build customer life cycle judging model. 3. Customers want to combine the specific stage of the life cycle and types of loyalty score, as well as loyalty, meaningful customer loyalty plans and proposals.After the above-mentioned study, thesis of the main conclusion of the study is: In the mobile communications industry, the customer emotion, behavior is major factors affecting customer loyalty, and the vast majority of customers for the performance of emotional loyalty in the long nets Loyalty is not directly proportional and high customer loyalty does not necessarily bring high-value, a period of recession does not mean that the low-value users, acts of loyalty customers are more concentrated in stable phase.The final part of the dissertation makes a statement and explanation under the direction of further study.