Zhongxing Building, Crm Research

The issue about CRM in ZhongXing Commercial Building CO.,LTD.In the fifteenth periods, ShenYang came into the hot business investment , only in 2005 , business item of above 5 million dollars reached to 517s, total amount to 16,400 million dollars, In the whole city, various industry more than 10 thousand square meters reached to 32s.You can see from this , with continuously increase of economy, the competition of of company will be more more strong, Competition between retail trade companies as the characteristic of price war will turn white-hot further, various price war of all sorts of strange things can't avoid.In this case, For ZhongXing Commercial Building CO.,LTD, how can cope with these challenges, under the premise that do not influence normal profits of business enterprise fight for customers, keep customers, keeps it currently the share and positon in the market becomes the important mission that to pay attention to.The degree of the needing CRM is higher in the retail trade that competes highly than in other professions. For fighting more market quotas and customer's quota, With paying attention to customer an their honest ,these vying enterprises aincline toward more to steal customers of the opponent and attack the quota.When enterprises built up perfect CRM system, all of its similar activities will become more valid, and its customer's strategy will be more exceptional, including contesting the best customers of its antagonists,protecting best customer and developing the potential customer of its own .The research expresses enterprises which have CRM or customer information ability will be placed in an advantage position in the competition. Ability in many respects far away from their rival, such as the estimate ability for change, the reaction speed of the market opportunity and the contingency speed of the competition attack etc.Customer Relationship Management, CRM, is a management system reflects a new marketing relation-the relation marketing ,a new management mechanism to improve relationship between business enterprises and customers, also a set of new management software and technique.Along with the propulsion of the globalization and fly technically to develop soon, competion turns to be worse further, It is also imposible for business enterprise to acquire competitive advantage continuously from...