Overall Planning Of Exhibition Art Design

Modern Exhibition industry is one with great energy and potentials in the twenty-first century. With our country's continuous political and economic development, exhibition industry has become an important domain in which competitions are increasingly intense among cities, industries and brand. Exhibition economy has been regarded a strong boost for urban economic development.The overall planning of exhibition art design is a complicated systematic program. It involves theories and applications of art, informatics, aesthetics, designing, mass communication, management and economics. The so-called"overall planning"is a planning method with a general and long-term perspective, which strategically considers the present condition of the planned project and its future as well.Exhibition art is an entity made up of multiple cultural elements. Its purpose is to make the exhibiting contents and cultures more overwhelmingly influential by artistic and creative arrangement. The essential function of exhibitions is cultural communication. At present, the first function of exhibitions is still promoting products and services, but this has been elevated to a higher stage by the considerate planning of the exhibition art designers. Both the guest and the host sides can reach their ideal goals even without realizing. During the art designing process, presenting cultural elements is one of the essential requests of modern exhibitions. Only the new perspectives, original ideas and creative presentations can make a surprising impression and attract people's attentions. Every single exhibition is a reflection of different cultural areas. By this, we can advocate that culture is the essence of exhibition.