Research On Rural Distribution Of Household Appliances Based On B2C E-commerce

The rural population is very large in our country.Many peasants are constantly increasing their incomes and spending power,along with economic development.At the same time,farmers are also increasing their demand for household appliances.Therefore,there is a huge household appliance market in rural areas.At the same time,online shopping for home appliances with the same quality is cheaper than offline stores.Online shopping for home appliances is becoming a major purchase method for people.The limitation of the geographical conditions in rural areas has resulted in a low logistics and distribution capacity.At the same time,after the after-sales services for household appliances in online shopping channels are difficult in rural areas,the development of e-commerce appliances in the rural market is slow.This article mainly from the rural logistics distribution difficulties,household appliances in the rural areas after the sale is not perfect two problems to study and solve the e-commerce home appliances in rural distribution research.Firstly,the paper analyzes the advantages and disadvantages of the existing logistics distribution model,combines the decision factors derived from the analysis of the rural status,and uses the matrix diagram decision method to integrate and construct the logistics alliance distribution plan for rural household appliances in rural areas.Rural logistics distribution problems.Secondly,this paper focuses on the study of profit distribution among alliance members in the distribution plan of logistics alliances,and quotes the Shapley model which is widely used to solve the problem of profit distribution in various industry alliances,and combines the impact factors of logistics transportation.Then,the AHP method is used to modify the Shapley model.And using ANP method to analyze the relationship between the factors in AHP,make up for the lack of AHP,again perfect Shapley model.Then,this paper combines simple manual data collection to demonstrate its reasonable practicality and guarantee the feasibility of the rural logistics alliance program.Finally,this article builds a rural online shopping appliance service program,changes the existing difficulties of after-sales service and poor service quality of rural household appliances,and promotes the development of e-commerce home appliance market and rural logistics transportation market with the help of good after-sales services.