A Study On Alienation Of Internet Consumption Of Contemporary College Students

In the 1950 s and 1960 s,due to the influence of scientific discovery,technological innovation and industrial revolution,the western capitalist society accelerated,and the consumption process of the production process became the core of capital appreciation.The new consumer desire and consumer groups became market expansion.The most important task,the Western Marxist from the criticism of consumer alienation began to expand to the entire consumer society criticism,revealing the conditions of private ownership of people through the possession of objects to achieve self-value pursuit of consumer activities is essentially a kind of forces the process of.30 years of reform and opening up,the level of China’s productive forces to improve the speed,especially in 2003,the emergence of the wave of consumer networks to meet the needs of people,China is developing from the production society to consumer society.The consumption environment of the Internet ignores the spiritual needs and long-term development of people.In the network consumption,people are keen on material satisfaction and sensory enjoyment.Individual values tend to deviate from the spiritual pursuit of faith,ideals and moral cultivation.People become the tools to realize consumption.People as the value of man.This paper analyzes the problems of contemporary university students’ consumption alienation and the financial risks of network consumption,and then through the family to strengthen the financial management ability and consumption view of college students.Education,colleges and universities to build high-grade college students consumer culture environment and atmosphere,the electricity industry to create a healthy environment of environmental protection,the government in science and technology,culture,system,theory and other aspects of the establishment of advanced civilization to resolve the network consumption alienation caused by social problems.So that college students on their own and social consumption of the current situation sober awareness,to establish the ecological civilization of college students to pursue new ways to improve the moral quality of individuals,ideals and beliefs for hard work,become diligent and thrifty and other outstanding cultural inheritance and innovators rather than Western consumerism culture Under the followers.