Research On The Alienation Of Contemporary College Students' Network Consumption

In recent years,the rapid development of the Internet has had a huge impact on society as a whole.We have thus entered the ear of “Internet +”.With the rapid development of Internet technology,various Internet applications are convenient and fast.Internet users are getting more and more colorful network activities,especially online consumer activities are more frequent.Coupled with the combination of the Internet industries and traditional industries as well as emerging industries,online education,drop-by-take vehicles,mobile finance,mobile healthcare and others are generated to meet various needs of network uers.In the huge number Internet users,students as a special group,because they are curious about new things,has become an important part of the online consumer groups.However,under the pretext of internet media,such consumptive ideas as flaunting,coldness and blindness are eroding the hearts of college students and refecting the abnormal psychology of college students,especially the dependence and irratonality of online consumption.Those are not conducive to the full and free development of college students.In this paper,first defines the meaning of consumption and online consumption,and gives a ganaral introduction of college students' online consumption.Secondly,it discusses the theory of consumption aliention in college students.Finally,from the three levels of society,school and college students,constructively proposes a solution to the dissimilation of internet consumption.The purpose of this paper is to analyze the aliention problems existing in online consumption of current college students based on the theory of aliention of Marxism causes of problens and put forword some feasible countermeasures.Help college studengs to establish a correct view of internet consumption.