| At present,China manufacturing industry is moving to 'Made in China 2025',more and more industry field move into the intelligent development,high-efficiency,energy-saving.At this time we need to get more scientific and technological innovation of foreign products into China,in which,as a channel of electronic products agents to provide a broad development prospects.At the same time as the rapid development of the domestic electronics industry,the terminal manufacturers are now fully aware of the competition is actually their own supply chain competition.So the requirements of the agents are getting higher and higher,such as financial strength,comprehensive product support capabilities,system data support,inventory turnover,technical services,product quality traceability and so on.JL is a 15-year-old electronic components agents,with annual sales of 650 million RMB.Mainly distribute the parts from Japan and the United States of electronic components,mainly sales for domestic television,mobile phones and other traditional home appliances market.Now the market is becoming more and more saturated,weak growth,market alternative products continue to emerge,the competitiveness of the continuous loss of urgent need for new products,new markets to actively explore in order to enable enterprises to survive,live more healthy,more lasting.According to the actual problems of JL company,aiming at the problem that the target market is too concentrated,the sales product is single and the staff turnover is high,according to the enterprise life cycle theory of marketing,STP theory,find the target market suitable for the development of the company,namely the car market,Monitoring the market,industrial control market,etc.,and then according to 4P theory,for the market,adjust the product strategy,as well as in the channel,promotion,price and other links are also constantly optimized,and developed a viable safeguards program.For the company's healthy growth to provide an important reference!... |
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