FZX Company PJ Market Car Sales Marketing Strategy Research

Based on the review of the sales funnel,on the basis of related theory,combined with the sales funnel in a Mercedes Benz 4 s shop applied research,especially the sales funnel to the PC and mobile phone application,take advantage of the two port automatically generated report analyses a Benz 4 s shop showrooms at the problems existing in the marketing process.Paper not superficial,but with the help of a sales funnel data,analyzes the causes of these problems and based on the analysis of marketing strategy of the reasons for the improvement.In the fifth chapter of the article,introduces the improvement project of the eight sales leads and sales process improvement program,and in March 2017 to verify the effectiveness of the improved scheme of the data.Sales funnel is a very important tool in automobile sales management,with the aid of this tool,management can be very easily observed in the exhibition hall of weak links and improve it.Through the horizontal comparison,known in the same store ranking,understand the shortcomings,and to promote,sales funnel importance is self-evident.But car sales,after all,is a process of unaccompanied change its marketing strategy to improve,whether sales leads the improvement of management methods,and the sales process to improve the training or training are intertwined and influence each other,the process of need adjustment plans in the future work continuously to ensure the effectiveness of the improved scheme.