The Sales Model Change Strategy Research Of X Company Water Purification In Chinese Market

In China,only less than 11%people drink water which comply with the hygiene standard,while about 65%people drink unsafety water.The popularizing rate of water purification is very low,only about 5%family have water purification.Hence water purification market has a bright future.X company is a world famous brand company.the market share of water purifier is less than 1%in China.the sales of water purifier grow fast from 2012 to 2015,but X company meets problems in sales in 2016,the grow speed decreasing,the profit rate and inventory turnover ratio getting lower.This research analysis the sales status of X company,and find the main reason is agent sales model which they used now.X company can’t contact with consumers directly,can’t response to market in time,don’t know the actual sales volume and inventory in sales channel.this essay analysis the necessity,feasibility and problems of changing the sales model.By analysis the feature of common sales models and cost of feasible sales model,this essay suggest choosing the sales model base on the features of channel and products.Increase efficiency by adjustment of organization structure and IT technology.Solving the main problems by changing the sales model of online channel and special channel,to ensure the continuous enhancement of market performance.