| With the development of mobile Internet in recent years,e-commerce has been the explosive growth of the traditional retail industry has also brought a huge impact.As a traditional retail giant Suning cloud business in order to get rid of the dilemma,in line with the "Internet +" trend of innovative business model,the use of their own line of advantage coupled with the emerging Internet online marketing model,the formation of a unique online and offline Of the new business model(Online To Offline mode).However,the strategic transformation of Suning Yun business makes the enterprise business model and organizational structure have changed,and performance evaluation as an effective tool to ensure the implementation of enterprise strategic management should also be based on changes in corporate strategy changes to ensure the performance of the performance evaluation system The Therefore,in this case should be re-established for a transition after the Suning Yun's performance evaluation system.This paper will first explain the background,significance,current research situation and research methods of this thesis,and sort out the main research contents and difficulties.Secondly,the performance evaluation and balanced scorecard theory overview,focusing on the balance scorecard content,balance and applicable conditions.Thirdly,it briefly introduces the current situation of Suningyun business and the existing problems in the current performance evaluation method,and demonstrates the necessity and applicability of using the balanced scorecard.Then,a set of applicable Balanced Scorecard performance evaluation system is constructed for Suning cloud business.The weight of each index is determined by AHP,and the performance index of the system is evaluated by gray relational analysis.Finally,the results of the comprehensive assessment and analysis of the results of the assessment,for the lack of performance of the proposed further improvement proposals. |
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